Tech Advantages In Press Release Distribution

There are some electronic information transfer modes used today that can provide value-added information services to press release production organizations and networks. These include electronic message transfer, electronic data interchange, electronic file transfer through protocols, remote electronic information access and retrieval, digital convergence and connectivity, ISDN, and virtual globe university.

The efficient press release distribution between the users of networks that includes voice mail, internet mail, and multimedia internet mail uses electronic message transfer, combined with digital convergence. The integration of existing internal networks and external systems in the form of various devices, and interfacing with computer networks, communication systems, consumer electronics, entertainment medium and standard mass media is also used.

The tech advantage in press release distribution, akin to advertising takes the form of a news story plus its multimedia components or attachments in the way of an image or digital photo, audio and video. This process is substantially the same as product advertising, except that a press story is longer and is more detailed than a product description.

For multimedia production that goes with the press release, the established techniques and equipment are still in use. If the multimedia information is included in the text-based news release, the company or business would have to have a professional photographer and videographer who at the same time can edit on video software aside from shooting and directing the video story.

A press release service provider can also serve start-ups and smaller business-to-business enterprises, combined with multimedia integration and results tracking. Using this technology, BusinessWire can connect a company or client to more than 92,000 subscribing journalists and 89,000 media outlets. You can read more about press release service on How to Write a Press Release writing - Newswire.

The Associated Press uses an AP-developed ENPS News Production System, where a business or organization’s press release can be sent to 65,000 users in more than 60 countries, through 900 newsrooms using 130 plus compatible technologies. The AP also manages a Virtual Globe University that allows the transmission of knowledge or a set of information from the production source to the end-user who can also be a client.

The four major global media giants Agence France-Press, Associated Press, Reuters, and Dow Jones, have developed and or adopted specific technologies that maximize information flow and optimize press release distribution.

Agence France-Presse set the standard for text-based news reporting on a 24/7 basis, in addition to web and mobile news in text, photo, graphics and video formats. AFP has also introduced the Interactive Graphics as a way for viewers to engage news visualizations on various devices including mobile phones.

Should a company decide to get the services of a site like ReleaseWire, the story can include syndication to 350 additional media sites, with distribution to Associated Press and major news search engines. With a low-priced dollar rate per press release, can also add multimedia data in the form of photo, audio, and video. The story can be released on the schedule of the issuing company or business. The technology aspect is still basically the same as what the giant newswires are utilizing.

Regarding the numbers impact as related to end-users, Reuters, for instance, operates in more than 200 global locations, employing some 2,500 journalists and 600 photojournalists. The Reuters press release distribution has become a global standard in newswire services. These numbers place a source’s press release to a high number of end-user targets.